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About the
American Botanical Council

Vision & Mission
About ABC
Our Team

Advisory Board
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At the American Botanical Council, also known as the Herbal Medicine Institute, we are passionate about helping people live healthier lives through the responsible use of herbs, medicinal plants. ABC is an independent, nonprofit research and education organization dedicated to providing accurate and reliable information for consumers, healthcare practitioners, researchers, educators, industry and the media.

Our staff, Board of Trustees, and Advisory Board are committed to providing you with the most reliable, up-to-date information about herbs based on modern science and traditional wisdom. Our publications are extensively peer-reviewed, and include a vast selection of periodicals, books, monographs, safety reviews, continuing education materials, searchable online databases, and more.

We want to provide you with reliable information that can help you in your personal or professional interests, including making informed decisions that help you live a healthier life through the responsible use of medicinal plants. For professionals in related fields, we would like to help you discover how herbs and related plant-based products can fit into your professional practice or your research.

As a 501(c)(3) nonprofit organization, ABC depends on Members to support our educational programs. In exchange, we provide our Members with many valuable benefits including a subscription to HerbalGram, the quarterly journal of the American Botanical Council; HerbalEGram, our monthly electronic publication also containing original articles; Herbal News & Events, our weekly update on events and media; Botanical Adulterants Monitor, our newsletter addressing Botanical Adulterants issues; access to the many information-rich databases in the password-protected areas of our website; plus electronic news updates, discounts on publications, and much more.

Become a Member of ABC today and discover the amazing world of herbs through an independent, reliable source!


Our Vision

The public makes educated, responsible choices about herbal medicine as an accepted part of healthcare.

Our Mission

Provide education using science-based and traditional information to promote responsible use of herbal medicine — serving the public, researchers, educators, healthcare professionals, industry and media.

Since 1988, the American Botanical Council (ABC) has been educating consumers, healthcare professionals, researchers, educators, industry and the media on the safe and effective use of herbs and medicinal plants. Click here to read the history and highlights of ABC (through 2013) and the first 100 HerbalGrams.  ABC is an independent, nonprofit organization supported by thousands of members around the world.

From its headquarters at the Case Mill Homestead in Austin, Texas, ABC publishes HerbalGram, a peer-reviewed quarterly journal; HerbClip, a twice-monthly series of summaries and critical reviews of recently published herbal literature; HerbalEGram, a monthly electronic publication; Herbal News & Events, a weekly update on events and media; and the Botanical Monitor, a quarterly newsletter addressing botanical adulteration issues. ABC is also the publisher of four books, including The ABC Clinical Guide to Herbs, a continuing education and reference book, which contains extensive monographs on the safety and efficacy of 30 popular herbs.

In addition, ABC works through its Media Education program to respond to inaccuracies and misrepresentations in the media and provide proactive, science-based information about herbal medicine.  ABC also provides an internship program for students of pharmacy and dietetics, as well as other training and certification programs.

Your membership provides critical financial support for these important programs and services, and brings you valuable benefits. Join Today


Meet the man behind the mission

Mark Blumenthal
ABC Founder and Executive Director
Editor of HerbalGram



Onsite Tours

ABC offers tours of its facility, including information about the Case Mill Homestead, the rainwater harvesting system, ABC's mission and goals, and the medicinal plant gardens.

Contact ABC by email or phone at 512-926-4900 Monday through Friday between the hours of 9AM to 6PM to schedule tours for groups. Tours require a minimum of 5 and a maximum of 30 individuals.

Self-guided tours are available Monday through Friday from 9AM to 6PM.    Directions to ABC

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