FWD 2 ABC Begins 24th Year of Nonprofit Educational Publications and Programs on Herbs and other Beneficial Plants

HerbalEGram: Volume 8, Number 11, November 2011

ABC Begins 24th Year of Nonprofit Educational Publications and Programs on Herbs and other Beneficial Plants


It was 23 years ago today, on November 1, 1988, that I filed the incorporation papers with the Texas Secretary of State to found the American Botanical Council. At that time, ABC was run out of my home (with a handful of employees) and now we have 16 staff members and a beautiful site in Austin, Texas, complete with 30 plus herbal demonstration gardens where members, pharmacy and dietetic interns, and other visitors come to see, work with, and learn more about herbs.

In the beginning, the ABC Board of Trustees consisted of our good friend, economic botanist Jim Duke, PhD, who had previously retired from many years of service at the Agricultural Research Service at the United States Department of Agriculture; the late Prof. Norman R. Farnsworth, PhD, of the College of Pharmacy at the University of Illinois at Chicago; and myself. (The late Prof. Varro E. Tyler, PhD, would join the Board a few years later after retiring from his position of Executive Vice-President of Academic Affairs at Purdue University.)

Today, ABC is still governed by a highly motivated and active Board of Trustees. Also, we are grateful for the service of a diversified Advisory Board that provides ABC with advisory services on research, technical, and educational matters as well as expert peer review for our many publications, including HerbalGram, HerbalEGram, HerbClip, and special publications. We are also deeply grateful to the members of the ABC Director's Circle, a group of friends and allies who assist ABC in development, educational, and marketing opportunities.

While ABC's commitment to providing you with the highest quality, reliable, responsible, science-based information on the role that herbs and other beneficial plants can play in self care and healthcare remains the same, the ways we do that have grown over the last 24 years. In the beginning, we published HerbalGram as a black and white newsletter, and now it is a full color, glossy magazine, so beautiful and educational that our members eagerly await its arrival in their mailboxes.

We were committed to doing even more for herbal education so we began writing, editing, and publishing books. ABC's first book, The Complete German Commission E Monographs–Therapeutic Guide to Herbal Medicines had a major impact in the medical and integrative health field and was the second most highly ranked medical book in 1998 in a field of 3,500 medical books and related publications published that year. In 2000, ABC published Herbal Medicine: Expanded Commission E Monographs. This book has been an essential reference by updating and expanding the most popular herbs in the market. In 2003, ABC published The ABC Clinical Guide to Herbs, which was approved as a textbook for classes at several universities.

And we have continued to expand the ways that we provide herbal education—a constantly evolving website filled with useful research and information, including the powerful database HerbMedPro®, monthly electronic communications like HerbClip and HerbalEGram, and exciting new projects that you'll hear more about in the upcoming months.

As ABC moves into a new year, I want to express to you our thanks and deep appreciation for being a member of ABC and for your highly valued support of our unique nonprofit mission, publications, and programs. With your help, ABC will be able to continue providing its many educational services to a growing world that is increasingly seeking accurate and reliable information on a wide variety of medicinal herbs and other beneficial plants.

Gratefully,

Mark


Mark Blumenthal
Founder & Executive Director
American Botanical Council
Editor, HerbalGram & HerbClip