Press Kit
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About the American Botanical Council
Short Version: Established in 1988, the American Botanical Council (ABC) is the leading independent, nonprofit, international member-based organization providing education using science-based and traditional information to promote the responsible use of herbal medicine. ABC serves the public, researchers, educators, healthcare professionals, industry and media, and has been a highly respected source and an innovative force for many years.
Long Version: Established in 1988, the American Botanical Council (ABC) is the leading independent, nonprofit, international member-based organization providing education using science-based and traditional information to promote the responsible use of herbal medicine. ABC serves the public, researchers, educators, healthcare professionals, industry and media, and has been a highly respected source and an innovative force for many years. Membership and support for individual programs provide the resources to keep serving the needs of an ever-increasing service population. Located on an historic 2.5-acre site in Austin, Texas, ABC achieves its mission through:
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publication of books and literature -
providing continuing education materials to healthcare professionals -
its extensive website -
offering internships for health professionals and others -
providing safety information for use on product labels -
continued seminars, presentations and workshops conducted worldwide by Mark Blumenthal and other staff members -
serving as an information source to global print and electronic media.
Our Vision & Mission
Vision: The public makes educated, responsible choices about herbal medicine as an accepted part of healthcare.
Mission: Provide education using science-based and traditional information to promote responsible use of herbal medicine — serving the public, researchers, educators, healthcare professionals, industry and media.
About Mark Blumenthal
Mark is the founder and executive director of the American Botanical Council (ABC), the editor/publisher of HerbalGram, and the senior editor of three of ABC’s books. He represents ABC in the media, to ABC stakeholders, and in dozens of appearances at conventions, conferences and other appearances. He has guided ABC strategically since its founding. The links below provide additional information about Mark Blumenthal.
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